Upstate
This transformative project for UPSTATE included a full re-brand, a custom WordPress site build, chatbot integration, and sophisticated business automation. Leveraging the client's feedback highlighting our "relentless curiosity" and creative approach, we enhanced their digital footprint, delivering a customer-centric website that met and exceeded their aspirations, significantly driving audience engagement and operational efficiency.
The Services —
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Objective: Establish a strong, unique brand identity that resonates with the target audience and sets the foundation for all digital interactions.
Approach: Collaborated closely with the client to define the core brand values, vision, and personality, ensuring these elements were consistently represented across all platforms and marketing materials.
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Objective: Develop a robust, scalable, and visually appealing website as the central hub for the brand’s online presence.
Approach: We used WordPress for its flexibility and extensive functionality to build a customized website. We incorporated responsive design principles to ensure optimal viewing across all devices, enhancing user experience and engagement.
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Objective: Enhance user engagement and improve customer service efficiency by integrating an intuitive chatbot into the website.
Approach: Implemented a sophisticated chatbot that can handle inquiries and provide information seamlessly, thereby increasing interaction and accessibility for users visiting the website.
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Objective: Streamline internal processes and enhance customer interaction through automated systems.
Approach: Deployed automation tools that simplify routine tasks, from marketing outreach to customer follow-ups, reducing manual workload and improving operational efficiency across Upstate’s tech stack.
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Item description
From Meschelle Howarth —
“Sascha guided us on developing an integrative & informative website that wasn’t just industry-based but more customer-centric and to establish and build audiences as we were a new brand…
This enabled us to develop brand ads that helped build our online presence. One of our Brand DNAs is we are relentlessly curious, which is a DNA in Sascha – we explored a lot of new things, like adding a chatbot to our website and creating the bot to be intuitive
We are not afraid to be provocative, which shows in our brand marketing and promotions, such as the chance to win a Gucci handbag.
With Sacha's knowledge, expertise, calmness, and creative flare, we have positioned ourselves as an inspirational brand in which Sascha has left an enormous footprint. We couldn’t have ticked all our goals without her insight and skills...”
“Sascha’s insights were crucial in navigating the complexities of digital marketing and technology.
She effectively communicated with suppliers to demystify proposals, ensuring we chose the best solutions for our needs. Her expertise delivered a robust website aligned with our brand, establishing a strong digital presence and making us a market leader in a remarkably short time.”
— Peter Mosedale, Founder, UPSTATE Real Estate